The effect of advertisement on people especially children and students

The effect of advertisement on people especially children and students Abstract Advertisement is all around us, we cant run away from it. One of the most important aims of advertising is to persuade consumers to buy a certain product. In general advertising have a negative effect in peoples mind. The product is done to be so effectively on people, so sometimes they are attracted to a product. And after they buy it they realize that the thing they saw in the advertisement is not really true. Advertisement has many effects on people and some of them are health and safety risks from false fact advertising, subliminal advertising, and deceiving children advertising. The false fact advertisements are deceiving people and lead them to buy products which it will affect negatively on them in the future. The most important audience for advertisement is children. Children are being controlled without knowing with the advertisement that is shown mostly on the TV. They are having problems like obesity because of the powerful attraction of advertisement. The third role of th e advertisement is subliminal advertisement and it sends ideas to people especially children and students which is inappropriate for them and effect them in the future. Itani 3 The word media was first used in the 1920s, and since the 1950s, amidst the high level of industrialization, mass media, radio and cinema, have been highly influencing politics. Mass media consists of all media technologies, including televisions, internet, radio, and newspapers, which are used also for mass communication. One of the messages the media transmits is advertising. Advertisement is an action to get the public attention towards a product or business through electronic media, or paid announcements in broad cast. Advertising can be done for a product, idea, person, or an organization. However, its importance lies in its containing only one single message that all the audience members would interpret alike. Advertising is a very important part of marketing. It is all around us, we cant run away from it. Where ever you look you see an advertisement; in your home you watch TV, and on the street seeing billboards. These days, TV and its advertisement are part of most families d aily life. It persuades people to buy their products. Customers get influenced by several types of advertisement to buy a product. These types are shown in different methods, like TV commercial campaigns, print media campaigns, billboards that are put on the streets, posters, product placement in films and TV programs, newspapers, magazines, and the internet. Studies on advertisement showed that TV ads are the most influential type of advertisement because most people watch TV, and because TV has the ability to transmit messages through sound, motion, and sight. Nowadays, commercials advertise their products that dont really function the way shown in the commercial. Advertisement programs should be for the peoples benefits not for the company. Consumers should be aware of risks in health and safety from false advertising, customers and children deceiving, and subliminal advertising. Itani 4 The economy is an important reason to keep advertisement in any country .Without spending every year hundreds of billions of dollars on advertising, many companies will lose money and many people will lose their jobs. On the other hand people are suffering and spending a lot of money on their medical care because they are being poisoned or had a disease because of the false and deceptive advertisement. Smoking advertisement is the most popular advertisement in the TV shows. It encourages people especially the teenagers to start to begin smoking. Smoking is so dangerous; it has many dangerous effects on heath. It causes many diseases like cancer which has no final cure. Smoking commercials are paying a lot of money to grab the attention of the people by their extremely nice advertisements. And people who smoke a lot dont realize the detrimental effect of smoking until they become ill and get obliged to pay more money on their health care. In Australia (2004- 2005) smoking related dis eases killed 14,900 Australians. This means that 40 deaths occurred every day. The major cause of that death was tobacco diseases including cancer, chronic obstructive pulmonary disease and heart diseases. Smoking kills more men than women, and rates were high among the teenagers, young people, and people of lower level of education. We have many advertisements on the TV that are fake-false fact and deceive us and affect our health. Like nowadays, many people without any educational degree advertise for a fake unhealthy medicine for many diseases with a lower price than the real medicine. These advertised product fall under several names like Amana care, Zein, and others. Many of these â€Å"so-called† herbal products contain chemicals some of which were tested to be carcinogens. And, recently it was found that a large number of weight-reducing medications that are advertised under Itani 5 â€Å"100% natural products† contained medicinal chemicals that are known to cause many side effects. Unfortunately, despite these facts, such products continue to be publicized on TV where naà ¯ve people get seduced to buy them. Advertisement has many audiences, but it mainly concentrates on two which are children and students. Warren (2008) argues: â€Å"Over the last 30 years, the percentage of U.S children which have over weight and obese has more than tripled†. The average time that children spend on media was 5 hours a day. This means that obesity and overweight comes from the extra use of media. Food products use a large portion of the television advertisement. Studies on food advertising have concluded that it is largely comprised of unhealthy foods and appeals uniquely suited to children. Commercials of food advertising are playing a big role in making children become obese. They are using the developed graphics to show the food in an excellent way to grab the eye of the audience. Warren (2008) argues: â€Å"With the holistic processing strategies employed, fun and entertaining images of food are easily understood by young children†. Advertiser should promote new initiatives to encourage healthy diets and increased physical activity of children. How can people know the news of the new technology and a lot of varieties without looking on the advertisement? Advertisement is important in our social life, particularly in keeping us updated by indicating new product or replacement if the old ones. It also needs a feedback from the customers regarding any product. On the contrary, many commercials are deceiving people by manipulating the standards of products. It means that sellers are manipulating something that in realty is wrong. Like the hard disk drive product, they show it that it fits 300 GB but in reality it is less than that. They play a psychological role to make people think that the commercials are making products or selling it in a way to make people benefit from it. For example medicine advertisements are shown in way to let people think that they dont need a doctor for health problems, its enough to listen or see the advertisements of fake medicines. Nowadays, television advertising is showing only the positive par ts of the products, but the negative things of the product that effect the human body are hidden. Like the hair color advertisement, they show it shiny and in an excellent way, but when people buy it and the instruction are read and it dont have that it also cause side effects on skin depending on different skins, which is not shown in the advertisements, this will lead to false labeling on products neglect the reality between the customer and the commercial. Moreover people face the main problem for beauty products. Sometimes because of the ad seen on television people may be attracted towards a product that is not much important to their life of those may create negative impacts on the body. It is important to look at the advertisements because it adds to our beauty. It also increases the use of certain product and acquiring more orders. Advertising need new customers to increase the brand recognition. Broyles (2004) says that: â€Å"What is seen as subliminal advertisement nowadays began in 1957 by a movie theater†. Many of the perfumes, shampoos and others accessories ads delivers subliminal sexual messages as all the given who appear in these ads in behave and address in a seducing manner. Children and students are growing up with a bad behavior because of these sexual messages. Many people face problems from beauty products. Sometimes because of the advertisement that is seen on the TV attract people to buy it and it is not important to their life and also may create negative effects on their body. Many advertisement like shopping effect people especially women to buy clothes even though she dont need it but she was attracted by the advertisers. More than that people with little minded that dont have money go and borrow it to buy the product that they think they need. Kilbourne (2000) says that: â€Å"advertising has a great impact in all of us, but we dont realize that†. Advertisement seen every day, so people should choose the right ones and know which is good and bad for them. There must be supervision from the parents on their children.

Internet - Disclosure of Personal Information On-line and Identity Thef

Disclosure of Personal Information On-line and the Occurrence of Identity Theft Introduction Identification is a critical and common process which we encounter on a regular basis as we carry out our daily activities. Companies, government agencies and institutions routinely ask individuals for personal information in order to help identify a specific individual from another. In the past, people have relied upon face-to-face exchange of information and identity verification but with the recent explosion of the Internet this system has become relatively obsolete. Personal information that had previously been stored in file cabinets in secure locations is now easily collected and stored on databases. Does this fast and efficient system violate the security of our personal information? Is our personal information and basic identifying data truly secure on the net? Irwin Winkler’s movie â€Å"The Net† illustrates the type of problems that can arise if an individual’s personal information falls into the wrong hands. Winkler’s main character, Angela Bennett, played by Sandra Bullock, fell victim to identity theft as her personal information and key identify data were stolen and used in order to exchange her identity with another.1 Although the plot of the movie seems a little far-fetched, identity theft by means of the Internet is a serious and common problem that occurs frequently in real life. How do we identify ourselves on the Internet? In the virtual realm of the Internet physical means for identification verification are relatively non-existent since it requires specific technology, such as biometrics, which is not widely used. Instead the most common methods for identity verif... ... lives an open book just waiting to be read. In order to prevent identity theft on-line we must take into account that Internet companies and the Internet, itself, play just as an important role in identity theft on-line as hackers and thieves. References 1. Winkler, I. (1995), â€Å"The Net†. 2. Noack, D. (2000), â€Å"Identity Theft Thrives in Cyberspace†, http://www.apbnews.com/newscenter/internetcrime/2000/03/08/idtheft0308.01html 3. Marlin, A. (2000), â€Å"Online Identity Theft a Growing Concern†, http://www.europe.cnn.com/2000/tech/computing/08/16/id.theft.offline.idg/ 4. Barlow, J. (2000), â€Å"Privacy On-line: A Shattered Illusion†, http://wings.buffalo.edu/Complaw/CompLawPapers/ryan.html 5. Chaum, D. (1996), â€Å"Achieving Electronic Privacy†, in High Noon on the Electronic Frontier: Conceptual Issues in Cyberspace, edited by Peter Ludlow, pp.224-225. Internet - Disclosure of Personal Information On-line and Identity Thef Disclosure of Personal Information On-line and the Occurrence of Identity Theft Introduction Identification is a critical and common process which we encounter on a regular basis as we carry out our daily activities. Companies, government agencies and institutions routinely ask individuals for personal information in order to help identify a specific individual from another. In the past, people have relied upon face-to-face exchange of information and identity verification but with the recent explosion of the Internet this system has become relatively obsolete. Personal information that had previously been stored in file cabinets in secure locations is now easily collected and stored on databases. Does this fast and efficient system violate the security of our personal information? Is our personal information and basic identifying data truly secure on the net? Irwin Winkler’s movie â€Å"The Net† illustrates the type of problems that can arise if an individual’s personal information falls into the wrong hands. Winkler’s main character, Angela Bennett, played by Sandra Bullock, fell victim to identity theft as her personal information and key identify data were stolen and used in order to exchange her identity with another.1 Although the plot of the movie seems a little far-fetched, identity theft by means of the Internet is a serious and common problem that occurs frequently in real life. How do we identify ourselves on the Internet? In the virtual realm of the Internet physical means for identification verification are relatively non-existent since it requires specific technology, such as biometrics, which is not widely used. Instead the most common methods for identity verif... ... lives an open book just waiting to be read. In order to prevent identity theft on-line we must take into account that Internet companies and the Internet, itself, play just as an important role in identity theft on-line as hackers and thieves. References 1. Winkler, I. (1995), â€Å"The Net†. 2. Noack, D. (2000), â€Å"Identity Theft Thrives in Cyberspace†, http://www.apbnews.com/newscenter/internetcrime/2000/03/08/idtheft0308.01html 3. Marlin, A. (2000), â€Å"Online Identity Theft a Growing Concern†, http://www.europe.cnn.com/2000/tech/computing/08/16/id.theft.offline.idg/ 4. Barlow, J. (2000), â€Å"Privacy On-line: A Shattered Illusion†, http://wings.buffalo.edu/Complaw/CompLawPapers/ryan.html 5. Chaum, D. (1996), â€Å"Achieving Electronic Privacy†, in High Noon on the Electronic Frontier: Conceptual Issues in Cyberspace, edited by Peter Ludlow, pp.224-225.

Reaction Paper of the movie Les Miserables (1998) Essay

The movie is a potent social document of poverty, ignorance, and brutality of man by Victor Hugo. Les Miserables is also a rousing adventure of the hapless victim of French society – Jean Valjean, and his valiant struggle to redeem his past. The movie had been so well done. The actors and actresses had played their part and portrayed the characters in a way that the audience could really relate to. It was shorter than the adaptation of 2012 Les Miserables but the characters gave justice to their role. In addition, I prefer the 1998 adaptation than of the latest. Les Miserables is a story that portrays of the heroic life of a simple and good man in the person of Jean Valjean. He is a very memorable character who is morally upright but guilty of certain thefts for which he feels remorse. To avoid capture and life sentence, he assumes the identity of Monsieur Madeliene, soon becoming the mayor of the small town he has adopted. It is a very beautiful story packed with excitement. You will always try to think what would happen to the characters as they ventured into new frontiers. It talks about man’s struggle to escape the past and reaffirm his humanity in a society where in poverty and ignorance prevails. Aside from being a superb adventure, it can also be considered as a powerful social document. It shows the inhumane treatment of the convicts and ex-convicts. It also shows how a man can be redeemed by accepting suffering, and by following the dictates of his conscience even if it entails suffering and ostracism from many people. It also talks about the man’s struggle for existence in the case of the principal character, Jean Valjean as he tried to forget the past and go on with his life. He is such a remarkable character distinct to other people we met in our daily undertakings. He’s exceptional and one of a kind. It dwells with the supernatural power of love, the love to give up one’s freedom for the sake of justice. It is also quite romantic especially on the part of the love affair of Marius and Cosette that tickles your bones. However, it is more on being a melodrama that let your heart cry out especially on the ending part when Jean was willing to sacrifice his freedom for the happiness and peace of mind of his adopted daughter Cosette. On the other hand, I don’t like the part where Cosette fell in love to Marius on a short span of time. Marius was the big disappointment. He came across as a wimp. It had to be Cosette’s lack of knowledge that attracted her to him. She could have done so much better. I don’t feel that anyone, with the exception of Fantine, was portrayed as well as possible. There were times that I should have been brought to tears, and I wasn’t. Another memorable character is Javert, the inspector who always followed Jean in the hope of capturing him. He is very much obsessed about it that leads to his death in his own hands. He can’t accept that he who is trying to inflict harm to a person was saved by the same person. I admire his courage to admit that his father was a thief and his mother was a prostitute helps me understand more fully his reactions to Valjean, Fantine, and Cosette. My favorite scenes? Valjean’s last moment with Marius and Cosette – who among us have not lost a loved one, ever? I’m sure everyone can relate. I also like the part when Valjean was willing to do everything just to protect Cosette. It stirred me deep inside because knowing that he’s not her biological father and yet he’s willing to risk everything for the happiness of his adopted daughter. It reminds me of my father on the other way ‘round. Gavroche’s parts – the kid was awesome too. He deserves to have another movie!  This film teaches us many things. Such as we can’t escape our conscience. Even if we have successfully hidden our secrets in the form of misdeeds in the past, it will continue to haunt us until we face it and divulge it in public. Such was the case of Jean. It opens our eyes about the reality in our society we belong where there are lots of injustices, discriminations and the like. It also tells us not to judge the book by its cover in the case of Marius. We should not let pass any judgment over anybody because that person might have a golden heart hidden within him. We should also put in mind that if there is life, there is hope. No matter how messy our past had come, we could still make amends to it and make our lives better. Jean is a great example of such thing; he succeeded to become a mayor in a town despite his dark past. Life is difficult but it is in difficulty that we can  appreciate its meaning. The miserable character of Jean in the movie teaches us the reality in life. Nevertheless, the bottom line is â€Å"It does not matter how many heartaches, sufferings and pains we encountered in life as long as we have loved and we have been loved.

Nucor at a Crossroads - 2764 Words

Nucor at a Crossroads On December 7, 1986, F. Kenneth Iverson, chairman and chief executive officer (CEO) of Nucor Corporation, awaited a delegation from SMS . Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thin-slab casting technology developed by SMS. Preliminary estimates indicated that the mill would cost $280, and that start-up expenses and working capital of $30 million each would push the total cost to $340 million. Successful commercialization of thin-slab casting would let Nucor enter the flat sheet segment that accounted for half the U.S. market for steel. The U.S. Market for Steel In 1986, U.S. producers shipped 70 million tons of steel mill products. Subtracting exports of one†¦show more content†¦By the second half of the 1970s, the market for low-end structural products was beginning to reach saturation. Minimills responded by looking for new market outlets. The more aggressive ones expanded beyond their traditional 200-300 mile, typically by acquiring existing mills or by adding large new ones with up to several hundred thousand tons of steelmaking capacity. They also began to move into new product segments. They accounted for 16% of domestic steelmaking capacity. up from 7% in 1975. and a slightly higher percentage of domestic shipments. While 36 companies operated a total of 51 mini steel plants, 43% of all minimill steelmaking capacity was controlled by the five largest competitors: Nucor Corporation Nucor s roots went back to 1904 when Ransom Eli Olds, resigned from Olds Motor Works, It emerged from reorganization as Reo Motors, a manufacturer of trucks and, eventually, luxury lawnmowers. Reo Motors neither made nor lost much money. In 1954, it sold off all its assets, at a 15% book loss, and began to distribute the proceeds-approximately $16 million-to its shareholders. 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In Singapore, diversity has become part of the national agenda. On â€Å"Racial Harmony Day,† street carnivals are held to celebrate the nation’s unique status as a crossroads of Chinese, Malay, Indian, and other cultures. Besides applauding these distinct national identities, the country’s leaders have also prioritized these celebrations as a moment to emphasize the shared identity of being Singaporean. Brazil is